The Software(s) used in the Corporate Industry for the purpose of GRAPHICS-DESIGNING and PHOTO-EDITING are also very impotant for the sake of SHOWING OF YOUR BUSINESS PROPOSALS, UI/UX LAYOUT DESIGN FOR THE BLUEPRINT OF YOUR WEBSITE/WEB-APPLICATION FINAL DESIGN WHICH REFLETCS YOUR COMPANY IN A UNIQUE MANNER, DISPLAYING YOUR COMPANY'S POLICIES, SERVICES AND PRODUCTS IN A DELIGHTFUL MANNERISM FOR THE SAKE OF SELLING-&-MARKETING NEEDS, MAKING PRESENTATIONS, BROCHURES, VISUAL-AIDS AND PAMPHLETS FOR THE INDVIDUAL(S), SINGLE-ENTITY( or, IES), OR ENTERPRISE(S); all such tasks are possible with thsese softwares which I'm going to discuss in this CHAPTER.
CorelDRAW and Photoshop are generally categorized as Raster & Vector Graphics Editors, while Figma is primarily a UI/UX Design and Prototyping Tool. SVG (Scalable Vector Graphics) is a file format specification rather than a software application itself.
Here is a breakdown of their categories:
Software Applications
| Name | Primary Category | Secondary Category(ies) | Key Function |
|---|---|---|---|
| CorelDRAW | Vector Graphics Editor | Desktop Publishing | Used for creating logos, brochures, and detailed illustrations that scale without pixelation [1]. |
| Photoshop | Raster Graphics Editor | Digital Painting, Photo Manipulation | Best for editing photos, creating digital art, and working with pixel-based images [1]. |
| Figma | UI/UX Design & Prototyping | Vector Editor, Collaboration Tool | Used for designing user interfaces for websites and mobile apps, with strong collaboration features [1]. |
File Format
| Name | Category | Description |
|---|---|---|
| SVG | Vector Image File Format | An XML-based image format for two-dimensional graphics with support for interactivity and animation. It is commonly used as an output format from the design software listed above [1]. |
In summary, all of these tools deal with visual design, but CorelDRAW, Photoshop, and Figma are applications used to create or manipulate digital assets, which are then saved in formats such as SVG.
Here, I mentioned the respective details of all the software(s) which I covered.
Software for making presentations, brochures, pamphlets, and visual aids generally fall into two categories: presentation software and desktop publishing (DTP) software, with some versatile graphic design tools bridging the gap.
Presentation Software
These tools are designed primarily for creating digital slide decks, often incorporating multimedia and interactive elements.
Desktop Publishing & Design Software
These tools offer more control over typography, layout, and print-ready outputs, making them ideal for professional brochures, pamphlets, and multi-page documents.
A wide range of software is available for creating presentations, brochures, pamphlets, and other visual aids, from industry-standard professional suites to intuitive, AI-powered online platforms. The best choice often depends on user skill level and specific project requirements.
Here are the names of popular software categorised by their primary use cases:
Presentation Software
These tools are designed to create digital slideshows, incorporating text, images, and multimedia with animations and transitions.
- Microsoft PowerPoint: The industry standard, offering a vast range of advanced features, templates, and deep integration with the Microsoft 365 ecosystem. It's used for everything from simple school lectures to complex corporate reports.
- Google Slides: A free, cloud-based alternative known for its real-time collaboration features and seamless integration with Google Workspace.
- Apple Keynote: Exclusively for Apple users, this software is noted for its sleek design, cinematic transitions, and intuitive interface across Mac and iOS devices.
- Prezi: Offers a unique, non-linear, zoomable canvas experience, breaking away from traditional slide-based formats to facilitate dynamic storytelling.
- Canva Presentations: A popular online graphic design platform offering thousands of templates and a user-friendly, drag-and-drop interface, ideal for beginners and marketers needing quick, visually appealing slides.
- Visme: An all-in-one visual content platform that blends presentation design with data visualization tools, useful for creating infographics and detailed business reports.
- http://beautiful.ai/: Uses artificial intelligence to automate slide design, ensuring professional-looking and consistently branded presentations with minimal effort.
- Other notable options: Powtoon (for animated video presentations), Zoho Show, Pitch, Slidebean, Haiku Deck, LibreOffice Impress (open source), and Microsoft Sway.
Brochure, Pamphlet, and Visual Aid Software
These tools are specifically tailored for creating print-ready and digital marketing materials, focusing on layout, typography, and graphic quality.
- Adobe InDesign: The industry-standard desktop publishing (DTP) software for professional layout and page design, ideal for multi-page documents like brochures, magazines, and catalogs.
- Adobe Illustrator: A powerful tool for creating scalable vector graphics, logos, icons, and illustrations that can be incorporated into brochures or used as standalone visual aids.
- Adobe Photoshop: The industry-standard software for professional image editing and manipulation (raster graphics), essential for perfecting photos used in any visual material.
- Canva (for brochures/pamphlets): Highly popular for its ease of use and extensive library of customizable templates for bi-fold and tri-fold brochures, making it accessible for non-designers.
- Microsoft Publisher: An entry-level desktop publishing application included in some Microsoft 365 subscriptions, suitable for creating basic marketing materials.
- QuarkXPress: A robust page layout and graphic design software, a strong alternative to InDesign for complex document production.
- Affinity Publisher: A professional, one-time purchase alternative to InDesign, offering a comprehensive suite of DTP features.
- Scribus: A free, open-source desktop publishing software that provides professional features for users on a budget.
- Other notable options: DocHipo, Piktochart (focuses on infographics and charts), Venngage (strong for data visualization), VistaCreate, and FlippingBook (for creating interactive digital flipbooks from PDFs).
Now, in Subsequent Chapters I discussed all one-by-one and I cover shorter-details of every-points then in the coming time I increase the important contents relating to above softwares whenever I find a time for it.