Technologies Used in building Pinterest Website and Application

Pinterest’s architecture is built to handle one of the world's largest visual datasets, moving from a massive Python monolith to a highly optimized, AI-driven microservices ecosystem. As of 2026, Pinterest has shifted heavily into Generative AI and Near-Real-Time Data Ingestion.

🏗️ Project Structure: From Monolith to 1,000+ Services

Pinterest originally ran on a single Python/Django application (the "Monopin"). Today, it is organized into a Service-Oriented Architecture (SOA) managed by Kubernetes.

  • Service Layer: Over 1,000 microservices, primarily written in Java and Go, and some legacy Python.

  • API Gateway: A central layer that handles cross-cutting concerns like authentication, rate limiting, and request routing.

  • Storage Tier: Decoupled storage where each microservice owns its data, strictly following the "Database-per-Service" pattern.

💻 Frontend Technology Stack

Pinterest’s frontend focuses on performance and "masonry" layout stability, ensuring that billions of pins load seamlessly.

Component Technology Role
Core Web React / TypeScript The standard for all modern UI development at Pinterest.
State Management Redux / Gestalt Uses Gestalt, their open-source design system, to maintain UI consistency.
Styling CSS-in-JS Integrated with their design system for themeable components.
Mobile Swift (iOS) / Kotlin (Android) Fully native apps to handle complex image/video rendering.
Rendering Next.js Used for Server-Side Rendering (SSR) to optimize SEO and initial Pin discovery.

⚙️ Backend & Infrastructure

Pinterest is famously built on AWS and has optimized its backend for massive-scale image retrieval and recommendation.

1. Primary Languages & Frameworks

  • Java & Go: The heavy lifters. Java is used for complex business logic, while Go is used for high-performance networking services.

  • Python: Still used extensively for Machine Learning pipelines and some legacy API endpoints.

  • PinLater: An internal asynchronous job execution system used to handle background tasks like image thumbnailing.

2. Data Persistence (Polyglot Storage)

  • MySQL & TiDB: Used for structured data like user profiles and board metadata.

  • KVStore: An internal, highly scalable Key-Value store.

  • RocksDB: Used as an embedded storage engine for high-speed local caching.

  • Apache Iceberg (S3): Used for their "Data Lake," storing petabytes of historical data for AI training.

📦 Package Managers & Dependencies

Managing a project this large requires strict automated tooling.

  • Java/Go: Gradle and Bazel (Pinterest transitioned to Bazel to speed up build times across their massive monorepo).

  • Python: PEX (Python Executables) to package entire environments into a single file for deployment.

  • Third-Party Utilities:

    • Apache Kafka: The central nervous system for data ingestion.

    • Apache Flink: For real-time stream processing of user "clicks" and "saves."

    • Manas: Pinterest’s homegrown search engine (written in C++) that supports hierarchical document retrieval.

🤖 The 2026 AI Edge: Pinterest Canvas & SageMaker

Pinterest has evolved into an "Intent Engine."

  • Pinterest Canvas: A homegrown latent diffusion model for high-resolution image manipulation and background generation.

  • Amazon SageMaker: Powering visual search features that recognize over 2.5 billion objects within images.

  • Behavioral Sequence Modeling: Using Flink and Spark to predict what you want to see before you search for it.

🚀 Summary of the Tech Stack

Category Technology
Cloud Provider AWS (EKS, EC2 G5, S3)
Orchestration Kubernetes / Docker
Inference/Training PyTorch, TensorFlow, MLFlow
Data Pipeline Kafka, Flink, Debezium (CDC)
Search Engine Manas (Custom C++)

🏁 The Big Picture Wrap-Up

If LinkedIn is the king of Social Graphs (Who you know), Pinterest is the king of Interest Graphs (What you want).

  • LinkedIn prioritizes Rest.li and ParSeq to ensure that professional data is consistent and safe.

  • Pinterest prioritizes Manas and Gestalt to ensure that visual search is lightning-fast and the UI is perfectly fluid.

Both have moved away from their original Python/Ruby monoliths to Java/Go/C++ microservices that talk to each other through Kafka.

To wrap up our deep dive, we’ll move from the theoretical architecture into a practical application. If you wanted to start a project today that looks and feels like Pinterest, you would use their open-source design system, Gestalt.

🛠️ Getting Started: A "Pinterest-Style" React Project

Pinterest's frontend is unique because it prioritizes the "Masonry" layout—a non-linear grid where items of different heights fit together like a puzzle.

1. Project Initialization

You can set up a modern Pinterest-like frontend using standard package managers (npm or yarn).

Bash

 

# Initialize a new React project with TypeScript
npx create-react-app my-pinterest-clone --template typescript

# Install Gestalt and its dependencies
npm i gestalt gestalt-datepicker --save

2. Implementing the Core Layout

The magic of Pinterest is the Masonry component. It handles the "infinite waterfall" effect by dynamically calculating positions to minimize white space.

TypeScript

 

import { Box, Masonry, Image, Text } from 'gestalt';
import 'gestalt/dist/gestalt.css';

const pins = [
  { id: '1', name: 'Desert Oasis', src: '...', height: 400 },
  { id: '2', name: 'Modern Architecture', src: '...', height: 600 },
  // ... more pins
];

function PinterestFeed() {
  return (
    <Box padding={4}>
      <Masonry
        comp={({ data }) => (
          <Box rounding={4} borderStyle="sm" padding={2}>
            <Image
              alt={data.name}
              src={data.src}
              naturalHeight={data.height}
              naturalWidth={500}
            />
            <Text weight="bold" size="300">{data.name}</Text>
          </Box>
        )}
        items={pins}
      />
    </Box>
  );
}

⚖️ Comparison: LinkedIn vs. Pinterest "Philosophy"

While both companies use similar low-level infrastructure (Java, Kafka, Kubernetes), their "Product Architecture" focuses on different metrics:

Feature LinkedIn (The Professional Graph) Pinterest (The Interest Engine)
Main Goal Correctness & Authority: Ensuring your resume and network are always accurate. Discovery & Inspiration: Surfacing the next visual idea you'll love.
API Focus Rest.li: Strict contracts to prevent data corruption across services. Thrift/Manas: High-speed retrieval of billion-object visual hierarchies.
Frontend UI Kirby: Dense information, forms, and clear navigation. Gestalt: "Masonry" grids, immersive images, and visual search triggers.
Data Secret Liquid: Real-time graph traversing (who is 2nd-degree connected to you). Visual Embeddings: Converting an image into a math vector to find "similar" pins.

🚀 Final Summary

  • LinkedIn is built like a digital bank: Highly regulated, type-safe (Rest.li), and structured. It relies on ParSeq to fetch deep social connections instantly.

  • Pinterest is built like a digital gallery: Optimized for high-throughput image discovery. It uses Manas for hyper-fast search and Gestalt for a fluid, accessible UI.

Both companies have successfully transitioned from Python/Ruby monoliths to Polyglot Microservices, using Apache Kafka as the "glue" that keeps their massive datasets in sync in 2026.

 

Code

- Frontend: React, JavaScript, and HTML5
- Backend: Java, Scala, and Python
- Database: MySQL, Oracle, and Cassandra
- Package Manager: Maven and Gradle
- Frameworks: Spring, Apache Kafka, and Apache Hadoop
- Tools: Jenkins, Git, and Docker

Pinterest’s frontend and search architecture are designed to solve the "Visual Needle in a Haystack" problem. To wrap up our deep dive, we’ll look at Gestalt (the UI engine) and Manas (the Search engine).

🎨 Frontend: The Gestalt Design System

Pinterest doesn't just use a UI library; they use Gestalt, an open-source React system they built to enforce accessibility and visual consistency.

1. Key Component: The Box

In Gestalt, everything starts with the Box. It is a fundamental layout component built on Flexbox. Instead of writing custom CSS for every margin or padding, developers use a "Utility-First" approach within the component:

JavaScript

 

import { Box, Text, Image } from 'gestalt';

function PinCard({ src, title }) {
  return (
    <Box padding={2} column={3} rounding={4} color="white">
      <Image alt={title} src={src} naturalWidth={500} naturalHeight={750} />
      <Text weight="bold" size="400">{title}</Text>
    </Box>
  );
}
  • The Masonry Component: This is the crown jewel of Pinterest's frontend. It handles the "infinite waterfall" layout, optimizing memory by only rendering the Pins currently visible on your screen (Virtualization).

🔍 Search: The Manas Engine

While Google searches text, Pinterest’s Manas (written in C++) searches intent and hierarchy. By 2026, it has evolved into a "Two-Stage Retrieval" system.

1. Handling Hierarchical Data

Standard search engines (like Elasticsearch) are flat. Pinterest's data is hierarchical: Campaign → Ad Group → Pin.

  • Two-Stage Retrieval: Instead of flattening everything into one massive index, Manas queries a "Group Index" first to narrow the search space, then hits a "Document Index" for the final pins.

  • Performance: This architecture allows Pinterest to maintain sub-100ms latency even when searching through trillions of pins.

2. Real-Time Indexing (Kafka-Driven)

Unlike old search engines that updated once a day, Manas uses an LSM (Log-Structured Merge) engine.

  • The Workflow: When you save a Pin, the event hits Kafka. Manas "Leaves" (worker nodes) pull from Kafka and update an "Active Segment" in memory.

  • Searchable in Seconds: Your new pin is searchable globally within seconds, not hours.

📦 Summary of the Technology "Glue"

Feature Technology Pinterest Customization
API Transport Thrift / gRPC Uses Apache Thrift for high-speed internal service-to-service communication.
CI/CD Spinnaker Manages multi-cloud deployments across thousands of Kubernetes pods.
Build System Bazel Replaced Maven/Gradle for faster, incremental monorepo builds.
Graph Logic Zen A graph service that stores "Pins" and "Boards" as nodes to calculate recommendations.
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